BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	36 295	-3.4%	13.1%	0.3	46 232 601	-3.3%	19.0%	0.5	-3.7%
MoM	161 068	7.0%	13.0%	-0.2	205 455 127	5.1%	19.1%	-0.2	15.1%
YTD	1 820 351	-18.9%	10.0%	-0.1	2 329 345 485	0.2%	14.2%	1.1	-18.3%
MAT	2 022 175	-19.4%	10.0%	-0.1	2 570 924 276	0.2%	14.1%	1.2	-18.9%
KAPSIKAM
WoW	15 713	1.4%	2.5%	0.2	13 206 638	2.0%	4.0%	0.3	-4.9%
MoM	68 617	16.2%	2.6%	0.2	57 839 013	16.4%	4.1%	0.3	6.5%
YTD	635 234	-14.7%	2.3%	-0.2	540 985 328	5.0%	3.7%	0	-5.4%
MAT	715 048	-16.5%	2.3%	-0.3	604 313 277	4.2%	3.8%	0	-6.2%
VIPROSAL
WoW	9 659	-4.4%	1.5%	0	7 778 697	-3.9%	2.2%	0	-5.0%
MoM	42 183	9.0%	1.5%	0	34 222 583	9.7%	2.3%	0.1	6.5%
YTD	421 119	-26.6%	1.4%	-0.4	339 480 329	-7.7%	2.2%	-0.3	-5.8%
MAT	470 168	-28.5%	1.5%	-0.4	377 029 707	-8.1%	2.2%	-0.3	-6.7%
SULFARGIN
WoW	1 614	-11.0%	0.4%	0	1 517 423	-9.4%	0.8%	-0.1	-1.5%
MoM	7 972	16.0%	0.4%	0.1	6 924 161	12.7%	0.8%	0.1	-0.5%
YTD	69 297	-8.1%	0.4%	-0.1	65 665 994	3.5%	0.7%	-0.1	7.0%
MAT	75 567	-13.0%	0.4%	-0.1	71 344 224	0.6%	0.7%	-0.1	6.1%
APILAC
WoW	407	-6.9%	23.6%	-2.4	230 149	-9.5%	36.9%	-3.6	2.7%
MoM	1 887	-25.6%	24.0%	-3.8	1 247 371	-25.9%	46.6%	-9.8	-13.7%
YTD	33 127	-39.7%	27.2%	-5.7	25 549 327	-34.0%	65.3%	-8.2	-27.1%
MAT	36 918	-39.7%	26.9%	-6	28 615 694	-32.8%	65.5%	-7.9	-26.1%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 820 351	-18.9%	10.0%	-0.1	2 329 345 485	0.2%	14.2%	1.1	-18.3%
KAPSIKAM	635 234	-14.7%	2.3%	-0.2	540 985 328	5.0%	3.7%	0	-5.4%
VIPROSAL	421 119	-26.6%	1.4%	-0.4	339 480 329	-7.7%	2.2%	-0.3	-5.8%
SULFARGIN	69 297	-8.1%	0.4%	-0.1	65 665 994	3.5%	0.7%	-0.1	7.0%
APILAC	33 127	-39.7%	27.2%	-5.7	25 549 327	-34.0%	65.3%	-8.2	-27.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 022 175	-19.4%	10.0%	-0.1	2 570 924 276	0.2%	14.1%	1.2	-18.9%
KAPSIKAM	715 048	-16.5%	2.3%	-0.3	604 313 277	4.2%	3.8%	0	-6.2%
VIPROSAL	470 168	-28.5%	1.5%	-0.4	377 029 707	-8.1%	2.2%	-0.3	-6.7%
SULFARGIN	75 567	-13.0%	0.4%	-0.1	71 344 224	0.6%	0.7%	-0.1	6.1%
APILAC	36 918	-39.7%	26.9%	-6	28 615 694	-32.8%	65.5%	-7.9	-26.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	36 295	-3.4%	13.1%	0.3	46 232 601	-3.3%	19.0%	0.5	-3.7%
KAPSIKAM	15 713	1.4%	2.5%	0.2	13 206 638	2.0%	4.0%	0.3	-4.9%
VIPROSAL	9 659	-4.4%	1.5%	0	7 778 697	-3.9%	2.2%	0	-5.0%
SULFARGIN	1 614	-11.0%	0.4%	0	1 517 423	-9.4%	0.8%	-0.1	-1.5%
APILAC	407	-6.9%	23.6%	-2.4	230 149	-9.5%	36.9%	-3.6	2.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	161 068	7.0%	13.0%	-0.2	205 455 127	5.1%	19.1%	-0.2	15.1%
KAPSIKAM	68 617	16.2%	2.6%	0.2	57 839 013	16.4%	4.1%	0.3	6.5%
VIPROSAL	42 183	9.0%	1.5%	0	34 222 583	9.7%	2.3%	0.1	6.5%
SULFARGIN	7 972	16.0%	0.4%	0.1	6 924 161	12.7%	0.8%	0.1	-0.5%
APILAC	1 887	-25.6%	24.0%	-3.8	1 247 371	-25.9%	46.6%	-9.8	-13.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца